Privacy Policy
The Ethereal Palette Museum, located at 14 Rue du Mont Blanc, 1201 Geneva, Switzerland, is committed to protecting the privacy of our visitors and users. This Privacy Policy explains how we collect, use, and safeguard your personal information. This policy is effective as of October 26, 2024.
Information We Collect
We collect several types of information from and about users of our website and museum visitors, including:
- Personal Information: This includes information that can identify you, such as your name, email address, postal address, phone number, and any other information you voluntarily provide when you contact us, subscribe to our newsletter, purchase tickets online, or participate in surveys or promotions.
- Payment Information: When you purchase tickets or merchandise, we collect payment information, such as credit card details, to process your transactions. This information is securely processed by our payment gateway providers and is not stored on our servers.
- Usage Data: We collect information about how you use our website and services, including your IP address, browser type, operating system, referring URLs, pages visited, and the dates and times of your visits. This information helps us analyze trends, administer the site, track user movement, and gather broad demographic information for aggregate use.
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to collect information about your browsing behavior. Cookies are small data files stored on your device that enable us to recognize your browser and remember certain information. You can control the use of cookies through your browser settings, but disabling cookies may affect your experience on our website. Please see our Cookies Policy for more details.
- Photography and Videography: When you visit the museum, you may be photographed or recorded by our security cameras for safety and security purposes. In addition, we may occasionally take photographs or videos during special events or exhibitions for promotional purposes. We will always obtain your consent before using your image for marketing purposes.
How We Use Your Information
We use the information we collect for various purposes, including:
- Providing and Improving Our Services: We use your information to operate, maintain, and improve our website, museum facilities, and services. This includes personalizing your experience, providing customer support, and developing new features.
- Processing Transactions: We use your payment information to process your purchases of tickets, memberships, and merchandise.
- Communicating with You: We use your contact information to respond to your inquiries, provide updates about our exhibitions and events, send newsletters, and inform you about changes to our policies. You can opt-out of receiving marketing communications at any time.
- Analyzing Usage Data: We use usage data to analyze trends, monitor website performance, and optimize our content and user experience.
- Ensuring Security: We use your information to protect the security and integrity of our website, museum facilities, and data. This includes detecting and preventing fraud, unauthorized access, and other illegal activities.
- Complying with Legal Obligations: We may use your information to comply with applicable laws, regulations, and legal processes.
Sharing Your Information
We may share your information with third parties in the following circumstances:
- Service Providers: We share information with third-party service providers who assist us with various aspects of our business, such as payment processing, email marketing, website hosting, data analytics, and customer support. These service providers are contractually obligated to protect your information and only use it for the purposes for which we disclose it to them.
- Business Partners: We may share information with our business partners, such as sponsors and exhibitors, to provide you with information about their products and services. We will only share your information with your consent.
- Legal Requirements: We may disclose your information if required to do so by law or in response to a valid legal request, such as a subpoena or court order.
- Protection of Rights: We may disclose your information when we believe it is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.
- Business Transfers: In the event of a merger, acquisition, or other business transaction, your information may be transferred to the acquiring entity.
We do not sell your personal information to third parties for their marketing purposes.
Data Security
We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. These measures include:
- Encryption: We use encryption technology to protect sensitive information, such as payment details, during transmission.
- Secure Storage: We store your personal information on secure servers with limited access.
- Access Controls: We restrict access to your personal information to authorized personnel who need it to perform their job duties.
- Regular Security Assessments: We conduct regular security assessments to identify and address potential vulnerabilities.
However, no method of transmission over the internet or method of electronic storage is completely secure. Therefore, we cannot guarantee the absolute security of your information.
Your Rights
You have certain rights regarding your personal information, including:
- Access: You have the right to access the personal information we hold about you.
- Correction: You have the right to correct any inaccurate or incomplete personal information we hold about you.
- Deletion: You have the right to request the deletion of your personal information, subject to certain exceptions.
- Objection: You have the right to object to the processing of your personal information for certain purposes, such as marketing.
- Restriction: You have the right to restrict the processing of your personal information in certain circumstances.
- Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit it to another controller.
- Withdrawal of Consent: If we are processing your personal information based on your consent, you have the right to withdraw your consent at any time.
To exercise your rights, please contact us at privacy@etherealpalette.ch. We will respond to your request within a reasonable timeframe.
Data Retention
We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information, and whether we can achieve those purposes through other means, and the applicable legal requirements.
Children's Privacy
Our website and services are not directed to children under the age of 16. We do not knowingly collect personal information from children under the age of 16. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us at privacy@etherealpalette.ch. If we become aware that we have collected personal information from a child under the age of 16, we will take steps to delete it.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on our website and update the effective date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
Contact Us
If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:
The Ethereal Palette Museum
14 Rue du Mont Blanc
1201 Geneva, Switzerland
Email: privacy@etherealpalette.ch
Phone: +41 93 121 39 34
Our Data Protection Officer is Dr. Annelise Dubois, a renowned expert in data privacy and security.